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Written content enhances the business reputation

As part of our programmes at Swiss Educational College, we focus on written English skills same as business writing. One of the best ways to improve your skills - is blogging. We are happy to represent one of our newest bloggers and students - Allwyn!


First of all, congratulations on your blog and articles! Let's start with a question 'How do you think a new fresh blogger can stand out in the crowd'?

Thank you so much for this recognition. I think a new fresh blogger firstly needs to know like what topic to blog about. E.g. someone who has a very good knowledge about music can be an excellent music blogger. The blogger also needs to have a good knowledge about his/her audience to attract the right readers.


What would your advice be for bloggers? How not to give up and be consistent?

I think the bloggers should consider blogging a business rather than a hobby in order to be successful in this field. Low views can be quite demotivating so the blogger needs to consistently upgrade him/herself with fresh content & ideas which seems to be a little difficult but possible.

What do you enjoy the most about blogging?

The thing I enjoy the most blogging is that I can use my imagination to the fullest and blogging also helps me to keep up with the latest stuff. Putting my ideas into written words is something which excites me the most.


Why do you think the skill to write is vital in any business?

Written content for sure enhances the business reputation. Even though, videos are the best ways of promoting a business however, a lot of people still prefer to read rather than to watch videos.

How do you process to find creative ideas?


I love to observe things which are quite unusual or else weird that prompts me to find creative ideas.


What is your favourite topic to write about?

Personally, my favourite topic to write about is the places which I’ve visited as I love travelling & I love to my share my experience in written words.