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Personal Branding through LEGO Serious Play at Swiss Educational College

Swiss Educational College recently hosted a transformative workshop utilizing the innovative LEGO Serious Play methodology, aimed at empowering incoming students to craft their personal brands and chart their career trajectories. Under the guidance of Ms Lina (Head of the Media & Communication department) students embarked on a journey of self-discovery, leveraging storytelling and reflection to uncover their unique narratives and aspirations.




The cornerstone of this workshop was the personalized approach tailored to each student's background, experiences, and ambitions. Through hands-on activities with LEGO bricks, participants were encouraged to express their thoughts, values, and goals in a tangible and creative manner. This immersive process facilitated deep introspection, allowing individuals to gain insights into their strengths, weaknesses, and areas for growth.


Central to the workshop was the concept of personal branding as a strategic tool for professional development. By delving into their stories and identifying key themes, students learned how to authentically communicate their identity and value proposition to prospective employers or collaborators. Moreover, they explored the role of reflection as a means of refining their career aspirations and aligning them with their personal values and ambitions.


One of the highlights of the workshop was the introduction of a strategic "formula" designed to assist participants in mapping out their future endeavors. This formula, crafted through collaborative discussions and guided reflection, provided a framework for setting actionable goals, devising plans of action, and navigating the complexities of the job market or entrepreneurial ventures.


Feedback from participants underscored the transformative impact of the LEGO® Serious Play workshop. Many expressed gratitude for the opportunity to engage in a dynamic and interactive learning experience that transcended traditional educational approaches. By tapping into their creativity and imagination, students discovered new avenues for personal and professional growth, laying the groundwork for success in their academic and professional journeys.

Looking ahead, Swiss Educational College remains committed to fostering innovative learning experiences that empower students to thrive in an ever-evolving world. Through initiatives like the LEGO® Serious Play workshop, the college continues to push the boundaries of traditional education, equipping students with the skills, mindset, and confidence to shape their own destinies and make meaningful contributions to society.




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